අලෙවිකරණයේ පියා ලෙස හඳුන්වන මහාචාර්ය පිලිප් කොට්ලර් විසින් රචිත ශ්රී ලාංකික අධ්යයන 20ක් ඇතුළත් ‘Essentials of Modern Marketing’ ග්රන්ථය ඊයේ (22) එළිදක්වා තිබේ.
මොහු අලෙවිකරණය පිළිබඳ ග්රන්ථ 90ට ආසන්න ප්රමාණයක් මෙන්ම නිබන්ධන සිය ගණනක් නිකුත් කර ඇත.
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